OPI

OPI is a globally renowned beauty brand specializing in professional-grade nail care products and services. Operating in Beijing's vibrant beauty market, OPI offers an extensive range of nail polishes, gels, and nail care systems that cater to both beauty professionals and individual consumers. The brand is known for its innovative formulations, including their signature long-lasting nail polishes, at-home gel systems, quick-dry solutions, and trending chrome powder effects. OPI's product portfolio spans classic nail lacquers to specialized treatments like their Repair Mode™ line, designed to restore and strengthen nails. The brand maintains strong seasonal collections featuring themed nail art trends, from summer styles to occasion-specific designs like wedding and graduation nails. With a focus on professional-grade quality, OPI serves salon professionals through dedicated pro products while also engaging everyday consumers through their accessible online platform. The brand's commitment to nail artistry is reflected in their diverse color palette—ranging from bestselling neutrals like Alpine Snow® and Lincoln Park After Dark® to vibrant pinks, reds, and trendy finishes including neon, glitter, shimmer, and metallic options. OPI's current offerings include collaborative collections such as the OPI x SUPERGIRL line and the Trip to the Brite Side collection. Their multi-channel presence through social media and direct customer service ensures accessibility for Beijing's beauty-conscious consumers seeking professional nail solutions.